'SNL' reimagines Super Bowl commercials tackling political topics

Source: The Hill | February 7, 2021 | Aris Folley

“Saturday Night Live” offered its own spin on how companies could tackle some of the nation’s most-talked about political topics in their Super Bowl commercials this weekend.

During the show’s cold open on Saturday, the program did a parody of the “Super Bowl LV Pregame Show,” in which hosts like former quarterback Phil Simms, portrayed by Mikey Day, and host James Brown, portrayed by Kenan Thompson, aired a series of “impassioned commercials” to “reflect this moment in history.” 

The first commercial the show aired was a spoof of a possible advertisement Cheez-Its could air during the Super Bowl.

The ad features pictures and footage of Black icons like Martin Luther King Jr. and Jesse Owens, as well as the mugshot of civil rights activist Rosa Parks, before cutting to other photographs of a fist and a Black Lives Matter mural.

“In these times, what you stand for matters more than ever. We’ve learned once again that freedom isn’t free. But we must always strive for equality and we must always reach for Cheez-Its,” the narrator states in the ad.

“Cheez-Its,” the narrator continues, “historically delicious.”

“Woo! Wow. Truly inspiring,” Simms’ Day says at the end of the ad. 

“What the hell?” Chris Redd, portraying former wide receiver Nate Burleson, states.

The hosts then go on to air another ad, this time with a “conservative slant,” says Alex Moffat, who portrays former NFL coach Bill Cowher, to “balance out the so-called progressive ads.”

The following spoof ad, which comes from Papa John’s, tackles the far-right QAnon conspiracy theory. 

The ad features clips of “real ingredients” that the narrator touts has “no additives, no preservatives and no child sex trafficking in the basement.” 

“Sorry, Democrats, you’ll have to get your child sex pizza over at Hillary’s Pizzeria,” the narrator continues in a reference to some the baseless claims have have been spread by followers of the conspiracy theory movement. 

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